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About the project

Korean Air wanted to capture true stories of brilliant, creative, international individuals rooted in their home, Seoul, South Korea. So we focused in on the creative soul of South Korea and featured these makers in short form video content.

We followed Chef Joo back home from his Michelin Star restaurant in London, to explore the culinary architecture in the landscape of his home, Seoul.

Agency: BBC Storyworks

Client: Korean Airlines

Year: 2019

Production Company: Persistent 

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