LCR PORTAL
OBJECTIVE FOR THE PROJECT
Capture high-quality lifestyle imagery that authentically showcases the unique guest experiences, amenities, and ambiance of La Cantera Resort & Spa.
Brand Positioning: Experience Elevated
For all marketing channels, including digital, print, and social media.
KEY PEOPLE
Jena Marquez Mardell
Director of Marketing
PROJECT DELIVERABLES
A balanced suite of high-impact visuals —
📸 50 striking photos, like —
Couple & Family experiences
Signature dining & recreation
The beauty of La Cantera’s landscapes
🎬 5 minutes of dynamic video, tailored for every platform —
Short-form videos
Hero brand videos
Vertical formatted
video options
PROJECT TIMELINE
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Friday May 30th - Post Production Meeting & Review Key assets
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Wk of June 2nd - LCR send P2 feedback on photos, Hero Video, and confirms Vignette Directions
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Wk June 9th - PNXT shares Vignettes and updates on Hero Video (version 1 on all content)
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Wk of June 9th - LCR responds with Feedback to V1
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Wednesday June - 11th PNXT sends updated versions V2
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Thursday June 12th - LCR sends feedback on V2
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Friday June 13th - PXNT sends V3 (for delivery or final tweaks)
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Monday June 16th - LCR sends any final feedback
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Wed June 18th - PNXT prepares to deliver all content
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Thursday June 19th - PNXT all content delivered
Colleen Cline Barnes
Director of Sales & Marketing
